GUIDING HOMEOWNERS TO COLOR SELECTION

With over 3,500 paint colors to choose from, Benjamin Moore's color selection is unparalleled—but can be overwhelming for many homeowners.

The good news is that we offer a wide range of tools and resources designed to help homeowners through every step of selecting color. As a painting pro, you can differentiate yourself by helping your clients match wallpaper, rugs, tear sheets and more with Benjamin Moore colors using our ColorReader device and the Benjamin Moore Color Portfolio™ app.

Read on to see other ways Benjamin Moore can help you assist homeowners to find the perfect paint color.

Benjamin Moore® Color Preview® paint swatches on a mobile device.

Three Steps to Color Selection

Color selection involves several phases. We have the tools to help your customers make their color decision with greater efficiency and peace of mind.

Color Inspiration Choosing Colors Sampling Colors

COLOR INSPIRATION

A modern red office chair sits in a home office painted in Blue Nova 825, with built-in shelving, cabinetry and in-set desk topped with a pegboard, plants, books and a modern domed white desk lamp.

Color of the Year and Color Trends

Remind your customers that they can find inspiration with our Color of the Year and our annual Color Trends palette, designed to reflect current color directions while standing the test of time.

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Neutral living room with twin floor-to-ceiling windows

Inspiration | Interiors

Point your customers toward ideas and inspiration, from entryway to bedroom and every room in between.

EXPLORE INTERIORS

Traditional home with red door and wrap-around porch

Inspiration | Exteriors

Choosing exterior colors is often challenging for homeowners. See how color and protection come together effortlessly for beautiful decks, front doors, vinyl siding and entire home façades.

EXPLORE EXTERIORS

Color Handbook

Help homeowners make informed color choices with videos about the color wheel, the impact of light on paint color, choosing sheens and other expert insights.

READ ARTICLE

SAMPLING COLORS

Tablet and smartphone displaying Benjamin Moore® Color a Room function.

Color a Room from Our Library

Homeowners can select from a wide range of Benjamin Moore-provided interior photos, from entryway to office, and experiment with colors in each one. This tool makes it easy to envision colors without picking up a brush.

GET STARTED

Personal Color Viewer

Homeowners may select an image from our gallery or upload their own images to virtually “paint” up to five surfaces using any one of our 3,500+ colors. Since homeowners can use their own images, this resource makes it easy to get a feel for how our colors will affect their spaces.

GET STARTED

Color Samples

Encourage homeowners to buy Benjamin Moore Paint Color Samples (8 oz.) or 4x8" color swatches to get familiar with Benjamin Moore colors before committing to a decision. Color samples can be shipped directly to their home. Learn more about Benjamin Moore color samples and how to use them.

BUY COLOR SWATCH

BUY PAINT SAMPLE

BUY PEEL & STICK

Pro Tip Spotlight:

Be sure to prompt homeowners to begin selecting color options as early as possible. Remind them that color selection is often the longest part of a painting project, and the sooner they start, the better! Share a link to this page to help them get started.

Pro Tip Spotlight:

Be sure to prompt homeowners to begin selecting color options as early as possible. Remind them that color selection is often the longest part of a painting project, and the sooner they start, the better! Share a link to this page to help them get started.

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